Chase offered me some unique opportunities beyond advertising. I named, designed, and launched the Sapphire credit card, and did the same for INK, Chase Bank’s first card for Small Business owners. I also spearheaded the successful launch of Chase Bank in California following its acquisition of WaMu.

Haydn,

The Launch of Chase Sapphire was one of the most successful Credit Card launches in the industry’s history. These commercials perfectly captured the essence of the brand”

Gordon Smith, Co-President/Co-COO/CEO:Consumer, JPMorgan Chase

Haydn and his team brought Chase to California with the prominence of a big national bank but with some younger local flavor of fun and sun. The campaign very quickly made Chase look like a major, reliable financial company without the unapproachable nature of Wells Fargo or Bank of America.

Bill Campbell, Senior Advisor to Chase Bank CEO/Chairman Jamie Dimon, 2008-2012